Touring and merchandise sales are her goldmine, contributing to her estimated US$360 million net worth that includes an US$84 million real-estate portfolio Taylor Swift was the world’s highest-paid celebrity in the past 12 months, according to Forbes, with US$185 million in pre-tax income.

Touring and merchandise sales are her goldmine, contributing to her estimated US$360 million net worth that includes an US$84 million real-estate portfolio
Taylor Swift was the world’s highest-paid celebrity in the past 12 months, according to Forbes, with US$185 million in pre-tax income.

The American singer-songwriter has amassed an estimated US$360 million net worth and owns at least US$84 million in real estate across four US states. Her Reputation stadium tour was the highest-grossing tour in the US, grossing US$266.1 million.

Over the years, Swift’s influence has grown exponentially. In 2018, she was named the most influential person on Twitter, despite only tweeting 13 times. Whether it’s pulling her music from Spotify, negotiating fairer royalties with Apple Music, or signing a reportedly US$200 million contract with Universal, Swift has been strategic in building her empire.

As one of the most popular musicians of the era, Swift has had a complicated relationship with streaming. In 2014, Taylor Swift pulled her music from Spotify, citing unfair royalty payments. Similarly, Swift published an open letter to Apple Music in 2015 and stated that she would not be streaming her then upcoming album 1989 on the service because of royalty rates. Apple Music quickly modified its streaming revenue policy to be more fair to artists, and Swift allowed the service to stream 1989.